Formed in 2007 in Lyon, France, the Toast Concept design group looks more like a fun-seeking and fun-loving collective than an actual company. Officially a graphic design and motion graphics firm, Toast Concept made a big splash in the industry when they formed, taking on Sony Music, Land Rover, and Nike as their first clients. The majority of their work is still, however, not part of their professional portfolio. They have developed their brand through art, entering graphic design and motion graphics contests from Paris to Melbourne, spreading their non-professional work around, getting their name out there, and even designing a few toys - everywhere Toast Concept turns up, their signature of a toaster in a thought bubble follows. Toast Concept, now only in its second year of life, is truly the next design firm to watch.
Written by Pat Ortali, Multimedia Consultant III at Washington College’s Multimedia Production Center
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